Donald Schön termed knowing-in-action, reflection-in-action, reflection-on-action and practicum. ‘Knowing-in-action’ is ‘the implicit knowledge that underpins and accompanies action, the characteristic mode of ordinary practical knowledge.’[1] This methodology includes Schön’s conception of the practicum, as a place which enables a synthesis between theory and practice. Referring to Schön’s definition of practicum, ima asks: ‘what is this place? Is it located in a building, as a studio or laboratory? Or is it a group of locations?’ ima’s practicum is in plural, not confined to one place but in fact open to many places, spaces and times.

Data collection, as well as processing was done both at the studio and in the real world: home, friends’ houses, Tesco car-park, during visits to Israel, family holidays at various other places, exhibitions etc, in short, at every place or time that the everyday provides.

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[1] Bairbre Redmond, Reflection in Action, Developing Reflective Practice in Health and Social Services, Ashgate Publishing Company, Aldershot, Hampshire, 2006, p. 36.