The act of collecting data is a performative act, in which ima becomes a ‘curious tourist’, a ‘detective’, a ‘journalist’ or any other identity as needed at the time. This already enables an active reflection at an early stage of the research. When I collect data, the data ‘collects’ me, in other words, action that is done with an enhanced awareness has the potential to affect me. Enhanced awareness is achieved by creating an intervention and an interruption which are part of the method of ima.